While an increasing number of operators see the benefi ts of the cryptocurrency and are accepting payment in it, the financial authorities are highlighting the risks. With the help of experts from different backgrounds, this workshop aims to help us understand this new phenomenon originating from the “widespread” nature of the net.

In a totally digitalised world advertising will no longer be the same.

Stories communicate, spread emotions, position brands, create new alliances. Digital communication, a new trend, is increasingly connected to storytelling. For multinationals, PAs and NGOs it is crucial for bringing together communities, positioning themselves, spreading a vision and their own brand. Digital tribes are thus “formed”.

We will explore its impacts on businesses in the age of technological peculiarity, digitalisation, automation as well as other significant development trends such as the internet of things or digital manufacturing. The question is: what does business in the future look like? We will try to find out.

Bootstrap is back: the event that puts young entrepreneurs in contact with leading innovators. Replacing the stage are three work tables around which marketing directors, web and social media managers, journalists and CTOs from some of the biggest Italian companies will share new ideas with 20 Italian and international start-ups.

The challenge of implementing innovation and kick-starting the Italian economy represent key strategic decisions with regards to net and net neutrality governance models. How can civil liberties and economic requirements be intertwined? Multi-stakeholders, a single market, equality, network management: what are the keywords for kick-starting competition and new businesses?

A discussion about Italian start-ups: perspectives, relationships with the PMI, finance and policy. Followed by the 5 finalists of .itCup Registro’s pitches and the announcement of the winners.

The third edition of .itCup, the start-up competition sponsored by Registro .it, the registry of .it domains managed by IIT and CNR. On stage 10 start-ups fi ght for investors’ attention and the opportunity to fl y to San Francisco with Mind The Bridge.

What happens when the owners of a business are also its workers? Or when a corporation adopts distributed and collaborative management models and forgets the management models inherited from the roman legions? Often prosperity. This is why we need “a new way of doing business”.