Play the Game @en

gamification

Gamification for Better Business

Businesses are increasingly adopting game design theory and techniques to improve their revenue, loyalty and engagement

With an annual turnover of over $80 billion and a source of inspiration for businesses and public institutes alike, videogames are the biggest sector in the entertainment industry. The concept of gamifi cation was created in response to some worrying fi gures: just 13% of workers are “engaged” at work and more than 70% of […]