For over ten years Patrizia has been working in cultural management and creative industries.
She is the president of Confcultura (National Association of Business for the appreciation and promotion of cultural heritage, cultural tourism and technological innovation) and of the Industrial and Cultural Foundation of Confindustria, established to create a meeting place helping businesses to use culture as a lever for economic and social growth.
Since 2013 she has also been president of the Turin Museum Foundation.
She is also chairperson of the IPOCH2 European Platform for Cultural Heritage.