Having attained a degree in International Marketing from the University of Florence in 1992, Gianluca has worked as an Advertising Manager and Product Manager and then as a Brand Manager in national and international companies in the consumer sector. From 1999 he has devoted his time to brand consultancy and has worked with businesses operating in both BTC and BTB. He has taught at the Ninja Academy in Milan which specialises in social media marketing. Since 2012 he has been working as a brand consultant for QUAG, an Italian start-up working in the field of social networking.

In 2010 he completed a Diploma in being a Professional Counsellor in a Support Relationship following a 3-year course at the CSCP, Centro Scuole Counseling e Psicoterapia (Florence). In 2012 he attained a Diploma in Expertise in Leading Groups, also at the Florence CSCP.

In his work as a brand consultant he implements an Archetypal Branding approach based on the thoughts of C.G. Jung and James Hillman, focusing particularly on the role of archetypes in the entrepreneurial process and in consumers’ purchasing decisions.