Giampiero Cito, co-author of the books “Mad in Italy” (Rizzoli Etas 2012) and “Italia Caput Mundi” (Rizzoli Etas 2012). Giampiero Cito is a publicist with over 15 years’ experience, first as a copywriter and then as creative director. He has handled the communications of many national brands, winning over thirty awards at national and international level in the field of communications. He teaches the Masters course in Corporate Communications at the University of Siena and at the IED European Institute of Design Florence. He is co-author of the books “Mad in Italy” (Rizzoli Etas 2012) and “Italia Caput Mundi” (Rizzoli Etas 2012). He has worked for many years on projects linked to promoting the Made in Italy brand.