Digital Gam(bli)ing and Gamification Pioneer with +10 years. Leveraging the power of game thinking, he creates and designs extraordinary experiences with super engagement in mind. He has served Electronic Arts, Digital Chocolate, Namco, Vivendi, Lottomatica, English-Attack. Actually he is the founder of DigitalFun s.r.l. and MobileIdea s.r.l. He is also author of the book “Gamification – The Videogames in the Ordinary Life” and in the scientific committee board Master “Theory, Design and Applications of the Gamification” in University of Rome Tor Vergata.