Design, the discipline that comes up with ideas, develops, adjusts, balances and runs the production, communication and management processes, presents itself as a tool that extremely efficiently generates advanced products. This objective is much more easily met when design seeks to be innovative; it does not attempt to snub existing technologies but rather it seeks to advance them and perfect methods and products.
What is the connection between design, writing and technological innovation?
The exhibition Typing_DESIGN explores the relationships, the exchanges and chiefly the excellent results this unusual threesome produce.
On display at the evocative spaces of the Bastione Sangallo are iconic objects, landmarks in design.
A journey from Marcello Nizzoli’s Lettera 22 to Ettore Sottsass’s Valentine, from the commodore 64 to the first Appel iPhone via Hartmut Esslinger’s Apple Mac computer and digital dictation software.