Lorenzo Quarello is motivated by his passion for food and wine, which he understands as the heritage of farmers’ knowledge and material culture. From 2001 to the present day he has accrued extensive educational and professional experience, particularly in the wine industry.
He has deepened his knowledge about wine through work experience with Slow Food and wine tasting courses, as well as by reading thousands of Italian and international wine labels. His Master in the Management of Wine Businesses at the University of Florence (2006) and further work experience equipped him with the commercial and marketing skills necessary for running a wine business.
His work in the commercial and marketing sectors in several small and medium-sized wine businesses led him to identify, during the Italian and global economic crisis, the best time to introduce new ways of selling, to kick-start growth and support small and medium-sized producers. The Internet and interactive communication tools, an appreciation for short supply chains, the value of produce and the work of producers have turned out to be decisive factors for Lorenzo and pushed him to create the webpage goodmakers.it, online from November 2012.