Adam Arvidsson is associate professor of Sociology at the University of Milan, where he teaches the Sociology of Globalisation and New Media. He taught in England and in Denmark for six years.

In 2006 he published his latest book on the role of brands in the information economy (Brands. Meaning and Value in Media Culture, London; Routledge, 2006, Italian translation by Franco Angeli, 2010).
Arvidsson became interested in the new forms of economic production and organisation that have evolved around new media. He is manages the blog Societing, which seeks to collect innovations emerging from the Open economy. He edited “Societing Reloaded: pubblici produttivi ed innovazione sociale” (EGEA, 2013) in collaboration with Alex Giordano.