Ana Andjelic currently works as the Group Strategy Director at Spring Studios, a next-gen agency specializing in design-focused brands. At Spring, Ana works with the top creative and strategic talent on using digital to solve business problems of brands like Harper’s Bazaar, Target, Unilever Nexxus, Tom Ford and Tory Burch.

Before joining Spring, Ana was as Head of Strategy at CreateThe Group and Senior Strategist at Droga5 and HUGE, Inc., working on the accounts such as PUMA, Kraft, Prudential, Toyota, Pizza Hut, The Peninsula Hotels and Ford Motor Company.

Ana is well respected in the industry for her approach to strategy, and has been selected as Top 10 Digital Strategists to Watch in 2013 by The Guardian as well as listed as Top 50 Planners to Watch in 2014.

She often speaks at industry events like SxSW, Miami Ad School, OMMA and HyperIsland. Ana’s articles appeared in The Guardian, Fast Company and Advertising Age.