This session will focus on how museums across Italy can be improved with new technologies and innovation projects that get the public back in through the door and guarantee them a new experience that is more emotional and more immersive. These new approaches combine technology, culture and communication to experiment with new ways of accessing and visiting museums.

From beacons (technologies for proximity marketing and more) to gamification, from social media to a solid and effective online presence: a re-imagination of museums that puts culture at the centre. A dialogue between museums and citizens that could have impacts on the city, on culture and on the country as a whole.

SMS Biblio – Open CoWo